Winkelcommunicatie
die aanzet tot actie

Retailers communiceren veel
Maar op de winkelvloer gebeurt vaak te weinig.
Com-Q helpt retailers om winkelcommunicatie zo in te richten dat klanten wél in actie komen.
Bij promoties, branding, service en seizoenscommunicatie.

Herkenbaar?

De actie klopt, maar landt niet.
De boodschap is er wel, maar wordt niet opgepakt.
Klanten kijken, maar doen niets.
Dat ligt zelden aan één middel.
Het gaat om hoe alles samenkomt op de winkelvloer.

De winkel als vertrekpunt

Voor Com-Q is de winkel het belangrijkste communicatiemiddel.
Daar wordt de keuze gemaakt.
Online en social versterken wat er in de winkel gebeurt.
Niet andersom.
01

Onze aanpak

We beginnen niet met middelen, maar met commerciële doelen.

• we bepalen wat de communicatie moet opleveren
• we analyseren de winkelvloer en het gedrag van klanten
• we kiezen de middelen die daarbij passen
• we nemen regie op content, vorm en uitvoering

We stoppen niet bij oplevering, maar pas als het werkt. .

02

Wat we doen

Com-Q helpt bij alle vormen van winkelcommunicatie die tot actie moeten leiden:

• promoties en acties
• merk- en formulecommunicatie
• service en uitleg in de winkel
• seizoens- en themacommunicatie

Altijd praktisch. Altijd gericht op de winkelvloer.

03

Voor wie

Voor zelfstandige retailers en franchiseformules die hun winkel serieus nemen als onderscheidend middel.

Retailers die niet op zoek zijn naar een los instrument, maar naar een oplossing die werkt.

04

Waarom Com-Q Retail

• focus op gedrag, niet op zichtbaarheid
• duidelijke keuzes en eerlijke adviezen
• regie van idee tot resultaat
• betrokken tot de communicatie effect heeft

Geen standaardoplossingen. Wel oplossingen die passen bij de praktijk van retail.

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F.A.Q.

Find answers to commonly asked questions about our services and trading strategies

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